為何機場走道常彎向左邊，還鋪設地毯？你不知道的機場小設計

文：Kevin Wang

【閱讀暖身】

現代的機場不只是交通運輸點，也是繁忙的零售中心。從機場的建築、光線到免稅商店所販售的商品，其實都有許多隱藏的策略。進入本文前，請先想想如何表達以下單字：

(A) 下意識
(B) 揮霍
(C) 從報到到行李託運

Here are a few behind-the-scenes tricks airports use to help travelers relax, get to their gates on time, and hopefully spend some money along the way.

以下是機場幕後使用的操作方法，以協助旅客放鬆心情，準時抵達登機門，並且在通往登機門的路上消費。

1. They make sure you can see the tarmac 看得到停機坪

Photo Credit: 世界公民文化中心

Travelers should be able to get from security to their gate without getting lost. In many new airports, passengers can see through to the tarmac immediately after they leave security.

（旅客應能順利從安檢走到登機門。在許多新機場，乘客離開安檢後，便能立即從玻璃窗看到停機坪。）

2. The signs send (A) subliminal messages　標誌傳遞下意識訊息

Very, very little in the style of an airport sign is arbitrary. For example, the change of shape from one sign system to another can warn passengers that they are going the wrong way.

機場標誌看似不經意其實都是刻意設計的。舉例來說，標誌形狀的轉變，可警告乘客走錯路了。

3. They lighten the mood　讓你心情愉快

Newer airports incorporate as many windows as possible, even in stores. There's a trend that the shops face the tarmac. Passengers tend to walk into shops with access to sunlight.

新機場都盡量設置窗戶，即使是在商店內。新趨勢是商店面對停機坪，因為乘客喜歡步入有陽光的商店。

4. They herd you with art　以藝術來指點方向

Photo Credit: 世界公民文化中心

That big sculpture in your terminal isn't just there to look pretty. It's another tool to help travelers navigate. It may serve as a handy rendezvous for you and your friends.

航站裡的大型雕像不僅賞心悅目，還能協助旅客在機場內定位，它能作為你和朋友的碰面地點。

5. They use carpeting　鋪設地毯

Photo Credit: 世界公民文化中心

In many airports, the gate waiting area is carpeted. This is an attempt to make holding areas more relaxing by giving them a soft, cozy feeling. Happy, (1) laid back travelers are prone to (B) splurge.

許多機場的候機室皆鋪設地毯，這是為了營造柔和、舒適的氣氛，讓乘客更加放鬆。快樂、輕鬆的旅客較捨得揮霍。

6. The “golden hour” is key for profit「黃金小時」獲利關鍵

The time between when a passenger clears security and boards their plane is called “dwell time.” This is when passengers are (2) at loose ends and most likely to shell out. Especially crucial is the “golden hour,” the first 60 minutes spent beyond security.

乘客通過安檢到登機前的時間，稱為「停留時間」。此時乘客無所事事，最容易血拼。其中「黃金小時」特別關鍵，也就是通過安檢後的60分鐘。